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eCPM

eCPM, or effective cost per mille, is an advertising metric showing the effective amount paid or earned for every 1,000 ad impressions, calculated from total spending or revenue rather than from a stated CPM rate.

In plain English

It expresses ad value as a normalized amount for each block of 1,000 times an ad is shown. The figure is worked out from what was actually spent or actually earned overall, instead of using a quoted per-1,000 price.

In context

In the creator revenue chart, eCPM labels the metric that reports the effective amount earned for every 1,000 ad impressions.

Situation
Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
What it communicates
labels an ad-monetization metric in the creator revenue chart.

Meaning limits

By itself, this term does not say how many impressions occurred or what the total payout was.

Examples

“Although the campaign was bought on a low CPM, its eCPM ended up higher after all spending was counted across the impressions delivered.”

Core meaning

“In the creator revenue chart, her eCPM rose even though her total earnings for the day stayed modest.”

In context

  • advertising metric Broader Term

    eCPM belongs to the set of measures used to evaluate advertising results or pricing.

  • CPM Contrast

    CPM is a stated rate per 1,000 impressions, while eCPM is derived from total spend or revenue.