In plain English
This metric turns advertising display cost into a standard unit, which makes results easier to compare. It shows how much is paid for every 1,000 times an advertisement appears. An impression is simply a display of the advertisement.
In context
On that campaign-results metric card, CPM reports the cost tied to each 1,000 times the campaign's advertisement was displayed.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- labels a campaign-results metric card in the advertising dashboard.
Meaning limits
By itself, this term does not state the total amount spent or the total number of times the advertisement was displayed.
Examples
“After 50,000 displays, the campaign's CPM was still $6 even though the total spend had climbed to $300.”
“She copied the CPM from the ad campaign's results card into the weekly report.”