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CPC

CPC, or cost per click, is an online advertising measure of the amount an advertiser pays for each click on an advertisement.

In plain English

This metric turns advertising spend into a per-click amount. It expresses how much the advertiser is charged each time a person clicks an advertisement.

In context

Here, CPC labels the column that reports the amount the advertiser pays for each click on the promoted content.

Situation
Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
What it communicates
labels a promoted-content metric column in the ad report.

Meaning limits

By itself, this term does not indicate how many clicks occurred or the total amount spent.

Examples

“Two ads spent the same amount, but the one with fewer clicks had the higher CPC.”

Core meaning

“In yesterday's report, the CPC column showed $0.45 next to the promoted post.”

In context

  • advertising metric Broader Term

    This term is one kind of measure used in online advertising.

  • CPM Contrast

    This measure is based on clicks, while CPM is based on impressions.