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upgrade

To move a customer or account from its current plan tier to a higher one.

In plain English

This is a change to a more advanced level within a plan's tier structure. It refers to moving upward from the current level, not staying on the same one. The thing being changed is the customer or account's plan tier.

In context

Here, "upgrade" communicates an offer to move the customer or account to a higher plan tier.

Situation
Managing subscriptions, trials, renewals, proration, upgrades, and cancellations
What it communicates
offers moving to a higher plan tier

Meaning limits

The term itself does not say which higher tier is involved or whether the change will occur.

Examples

“At the customer's request, the agent upgraded the account from the basic plan to the premium plan.”

Core meaning

“The agent said they could upgrade the account to the next tier.”

In context