In plain English
This is a type of mobile plan allowance for internet use on the network. The key point is that it does not set a fixed amount of data the customer can use within one billing period.
In context
In promotional copy, “unlimited data” names a plan data offer with no set maximum amount of mobile data for the billing period.
- Situation
- Choosing mobile plans, allowances, roaming, fair-use, and add-ons
- What it communicates
- names a plan data offer in promotional copy.
Meaning limits
By itself, the term does not establish any other term of the offer beyond the absence of a set maximum data amount in the billing period.
Examples
“Her contract includes unlimited data instead of a 20 GB monthly allowance.”
“The brochure advertises unlimited data on the higher monthly plan.”