In plain English
It expresses earnings as a rate tied to every 1,000 impressions or views. That means the number is about revenue relative to activity, not just a raw earnings total.
In context
Here, RPM names the monetization metric that reports how much revenue was earned for each 1,000 impressions or views.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- labels a monetization metric card on the creator earnings page.
Meaning limits
By itself, the term does not state the total revenue earned or the exact method used to calculate the figure.
Examples
“Two videos brought in the same revenue, but the one with fewer views had the higher RPM.”
“After 50,000 views, the report showed an RPM of 4.20.”