In plain English
It is the price paid when a subscription continues into another term. It applies to a subscription that is already in place, not the price for starting it for the first time.
In context
Here, it names the amount that will be charged to keep the current subscription going for the upcoming term.
- Situation
- Managing subscriptions, trials, renewals, proration, upgrades, and cancellations
- What it communicates
- labels the price for the upcoming subscription term
Meaning limits
The term itself does not say whether this amount is the same as an earlier price or a different one.
Examples
“New subscribers paid £20, but the renewal price for the second year was £24.”
“At the end of June, the club will charge the renewal price for another six months.”