In plain English
These are ads selected to fit one person instead of being shown the same way to everyone. That fit comes from information about the person's interests, behaviour, or characteristics.
In context
Here, "Personalized ads" labels an ad-preferences setting about advertisements selected for a person using information about that person's interests, behaviour, or characteristics.
- Situation
- Notification, privacy, data-export, and account-deletion settings
- What it communicates
- labels an ad-preferences setting
Meaning limits
The term by itself does not say who uses that information or exactly how the tailoring is done.
Examples
“Although they watched the same clip, their personalized ads reflected different searches and hobbies.”
“During setup, she turned Personalized ads off on the shared tablet.”