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Language Foundation

introductory price

A reduced price charged only for the first term of a subscription, before the regular recurring price applies.

In plain English

This is a temporary starting discount for a subscription. It applies only to the initial subscription period. After that period ends, the normal repeating price is charged.

In context

Here, "introductory price" identifies the lower amount charged for the subscription's first term in the offer.

Situation
Managing subscriptions, trials, renewals, proration, upgrades, and cancellations
What it communicates
labels the discounted starting price in the offer

Meaning limits

By itself, the term does not say how long that first term lasts or what the later regular price is.

Examples

“Members paid an introductory price for the first three months, and the regular subscription charge began after that.”

Core meaning

“The offer includes an introductory price of £9 for the initial subscription period.”

In context

  • promotional price Broader Term

    An introductory price is a kind of promotional price.

  • regular price Contrast

    The regular price is the later standard charge, not the reduced first-term charge.