In plain English
This is a display count, not a people count. It measures how many times social media content is shown in total, and the same person can add more than one count if the content is shown again.
In context
In that overview table column heading, it names the metric reporting the total number of times the content was shown, including repeat showings to the same person.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- shortens a reach metric column heading in the overview table.
Meaning limits
By itself, the term does not tell how many different people saw the content.
Examples
“The video logged 1,200 Impr. from only 500 people because many of them saw it more than once.”
“In the overview table, Impr. for the reposted clip is higher than for the original.”