In plain English
This number is about unique viewers, not total views. It is only a close estimate, and it counts each person once if they saw the content.
In context
Here, it labels the reported approximate number of different people who saw that post or video at least once.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- labels a reach figure on a post or video analytics card.
Meaning limits
By itself, the term does not say how many total times the content was viewed.
Examples
“The post had 12,000 views, but its Est. reach was only around 4,500.”
“After a week, the report showed an Est. reach of roughly 800 for the video.”