In plain English
It shows the cost attached to one view. The number expresses how much money is spent or charged each time a video or video advertisement is viewed.
In context
Here, CPV labels the metric that reports the amount of money spent or charged for each view of the video advertisement.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- labels a video-ad metric in the results table.
Meaning limits
By itself, this term does not state the total amount spent, the total number of views, or how a view is counted.
Examples
“Although both video ads cost $200, the one with 10,000 views had the lower CPV.”
“The weekly report recorded a CPV of $0.02 for the video advertisement.”