In plain English
It means going back to looking through items and choosing what to buy. The purchase already in progress is not being finished right away.
In context
Here, it means going back from the cart to browsing products to choose items instead of finishing the purchase now.
- Situation
- Using carts, promotions, checkout, delivery choices, and order confirmation
- What it communicates
- returns the user from the cart to product browsing
Meaning limits
By itself, the term does not say whether the purchase will be completed later.
Examples
“She decided to continue shopping for a phone case instead of paying for the charger already in her cart.”
“After checking the cart, continue shopping if you still need a pair of shoes.”