In plain English
Products may come in different colors. This means deciding the color version you want for that item.
In context
Here, it asks the shopper to choose the product color they want.
- Situation
- Browsing product availability, variants, stock, condition, and seller information
- What it communicates
- asks the shopper to select a color variant.
Meaning limits
This term only covers choosing a color, not any other product option.
Examples
“For the water bottle, he chose a color instead of a larger size.”
“At checkout, shoppers choose a color for the jacket they want.”