In plain English
It shows how long a typical view lasts. The value comes from combining the viewing time from all views and finding the mean. It is about time watched for each view, not just all viewing time added together.
In context
Here, it labels the metric that reports the mean amount of time viewers spend watching the video for each view.
- Situation
- Reading creator, advertising, monetization, reach, eligibility, and payout dashboards
- What it communicates
- labels a video-performance metric in creator analytics.
Meaning limits
By itself, the term does not indicate the total watch time or the number of views included.
Examples
“The lesson drew many brief views, so its Avg. watch time stayed under a minute even though the total watch time was high.”
“After the first week, Avg. watch time rose as viewers stayed with the video for longer on each view.”