Struggling to caption charts without drifting into vague “improves” and “performs” language? This lesson gives you a precise verb taxonomy, numeric thresholds, and a clean YoY/QoQ/pp style so your exhibits read crisply and withstand scrutiny. You’ll see disciplined explanations, tight real-world examples, and quick exercises to calibrate verbs, units, and timing with confidence. Outcome: write titles, captions, callouts, and notes that are consistent, defensible, and publish-ready.